About Tori

Tori Helf Headshot

Born in the great rainy state of Washington, to a mother and several family members who struggled with severe addiction, I had an extremely challenging childhood. Yet, I did not let this define me.

I pushed through the barriers laid upon me and found my way to an education and focused all my attention on creating the life I wanted. I stumbled a lot along the way but I managed to slowly create the vision I had for myself when it came to success. I fought for the life I had envisioned hoping it would bring me happiness.

Professionally, I found my way into the corporate world. I was a successful leader for over ten years. I was a Human Resources Manager for a large company where I was very lucky to work with and develop amazing people. I led a wonderful team and coached hundreds of managers and supervisors on their paths to success, which I enjoyed.

Through my professional work, I came to the realization that I wanted more. I began searching for more meaning and happiness in my life and I nearly became a lawyer. I knew instinctively that I wanted to dedicate my life to helping people as I already had degrees in Psychology. I just didn’t know how. I seemed to love a lot of unrelated things. This sent me on a journey to discover my own purpose in life.

At this time I was working with a coach myself and having a bit of an existential crisis. In doing my work, I found that coaching and teaching is what I am passionate about. To further my skills as a Professional Coach I enhanced them with an education. I hold a Masters’ Degree in Psychology with a specialization in Transformational Coaching.

On my personal journey to happiness, I found my spiritual path. It was clear to me that in order to truly follow my bliss I had to do inner work to change my outlook. I delved back into the spiritual practices I had been introduced to in Yoga when I was 21. I now understood that meditation and spiritual work could change my life profoundly.

I have always been called to natural ways of healing. I am a certified Yoga Teacher (RYT-500) and I have studied meditation and the science of Ayurveda as well as many other spiritual traditions. I believe that modern psychology and ancient wisdom can work together to truly help you achieve the happiness, balance, and success you truly desire.

I have experienced intense ups and downs in my life and I know life can be a challenge. Yet, I believe it is our struggle that helps us see what we are truly capable of. Through my education, life experiences, and spiritual work, I have discovered some powerful tools to live more fully. I know we are never given anything we cannot handle and I have been so blessed to experience this and I have clients who have really proven this to me.

I believe in being balanced and authentic and that the work we do to improve our own lives has a profound and positive effect on everyone around us. I love working with people who wish to develop themselves mind, body, and spirit. Through my work over the past six years coaching clients and a lifetime of overcoming my own personal and professional difficulties, I know that anything is possible.

Many Blessings,

Tori Helf

Why Work with Me?


I know there are many coaches out there, and it could be hard to choose one. If you choose to work with me, I want you to know that I have worked hard to pursue an education that ensures I bring the best possible tools for your transformation. Listed below are some of my credentials to help you see that I am committed to my own growth as a coach (and a human) and continue learning to bring you cutting edge information to support you on the most important journey you will ever take…life.

Degrees & Certifications

  • Bachelor’s Degree Psychology, California State University
  • Master’s Degree Psychology, Sofia University
  • Master’s Degree Specialization, Transpersonal Coaching, Sofia University
  • Certified Yoga Teacher (RYT-200) Yoga Alliance
  • Certified Yoga Teacher (RYT-500) Yoga Alliance
  • Comprehensive Energy Psychology Level 1 & 2 (www.energypsych.org)

Giving Back


I believe that giving back is important and it is part of my business model. I donate my time and/or a portion of my profits to organizations close to my heart! My business is just as focused on purpose as it is on profit. When you work with me, buy a product, or attend a workshop know that your dollars are supporting some great causes. The main organizations I love are Tilly’s Life Center, Humane Society of the United States, The World Wild Life Fund (WWF), and The Los Angeles LGBT Center. Doing good just feels good…right? Thanks for supporting me and the organizations I serve.


What It’s Like Working With Tori

“After finding myself stuck in a rut personally and professionally, my mother suggested I get a life coach. At the time, the concept was very foreign to me — I didn’t know what a life coach was or how one could help me. But in the months I have been seeing Tori I have experienced more personal growth than I did with years of therapy. Life coaching is much more forward thinking, positive, and in my opinion, conducive to self-improvement. I never believed I could get to the point I am at today. I can honestly say that in the short time period since I started coaching with Tori I am a more confident, functional, happy person in all aspects of my life. I often catch myself thinking, I would never have done, said, or thought ‘X’ before I started seeing Tori. And it’s not just me who notices – many close friends and family members have commented about what a strong woman I am turning into. I truly feel blessed and honored to work with Tori and would highly recommend her.”
E.M., Manager, Los Angeles
“It’s hard to begin writing a testimonial about Tori; comforting, wise, empowering and compassionate are the first things that pop into my head but her coaching goes far beyond that. Tori has helped me peel back layers of myself that I didn’t even know were stopping me from reaching my highest potential. With her coaching, I have had several breakthroughs and am beginning to see changes within myself. I no longer am as angry as I once was and I understand the world with softer eyes. Tori has a beautiful practice of guiding people through their journey with a perfect blend of metaphysical and matter-of-fact reasoning, that I feel others could relate to. I would highly recommend Tori Helf’s work, she has done the work herself and it shows. Tori is centered, magnetic and pure-hearted, she is nurturing yet empowering and I truly believe is making a very positive impact on my life!”
S.G., Expert/Celebrity Fitness Trainer, Los Angeles
“Coaching with Tori has definitely impacted my life in such a positive and inspiring way. Her approach is so effortless and natural. The conversation always flows and leaves me feeling empowered and more aware. She has a natural gift at helping others discover their light and she has helped me in more ways than I even know. She always says that when you heal, you heal generations before you and after you. So in essence, she has not only been a part of my healing, but family’s healing as well. Coaching requires willingness and for you to put forth the effort, but Tori is a truly talented and knowledgeable guide. I’m very grateful for her work and her work in my life. I’m also very grateful for her help in discovering and working with my own intuition!”
C.T., Coach & LGBT Advocate, Los Angeles